Business lifestyle
Businesses want to show their employee’s at work to showcase their talent and offices. A long time ago this would have been used in their business brochures but typically now it features on their websites and is used in social media.
It works especially well if they work in an interesting, nice environment which can enhance the impression of a modern forward thinking company. I enjoy working in light and airy offices which creates nice natural looking photography for the client.
Generic images purchased from stock libraries are sometimes used, but they lack the authenticity of using your own staff an location. More and more companies choose to shoot these images themselves to show their brand to their clients.
Here’s a few examples from recent shoots
Informal business meeting outside in a terrace
Informal catch up outside the Lloyds building
Modern environments
Company employees in their offices
Working together at work
Natural light office photography